Day: July 29, 2026

It’s a shame to publish all that hard-won content on your own website alone — the same article posted in one place versus spread across many platforms can differ tenfold in reach. This article lays out the multi-platform approach: what each channel is good for (your website, WeChat Official Account, Zhihu, Baijiahao), why you can’t just copy and paste but must adapt one draft for each platform, and how to make it sustainable without extra effort — maximizing the search rankings and AI visibility you get from a single writing effort.