Day: August 25, 2026

Earlier posts covered how to check indexing, rankings, and crawler activity. The most common question after that audit is: “I know I’m on page two—so what do I change?” The answer is to start with page titles. They take only minutes to fix, affect both search rankings and whether AI systems cite you, and most companies get them wrong. This article compares how the top dozen or so competitors write their titles (core business keywords up front, company name at the end), lists four common mistakes, and discloses two typical problems we found in our own audit: (1) an overly long site-name suffix that pushes business keywords into truncation; (2) service and contact pages using universal phrases like “Products & Services” and “Contact Us” that would fit any company. Includes four principles for writing titles, plus why descriptions should read as factual summaries rather than marketing slogans—because AI summaries often quote them directly.