Who Sits on Page One of Search? 6 Keywords, 42 Results, and Only 11 from the Company Website
Five district-level list pages went a week without being indexed by Toutiao, so we asked a different question: who is on page one? Across 6 keywords and 42 results, 11 came from the official site, 17 from recruitment sites, 8 from portal accounts, and 6 from short videos. Three patterns emerged: the official site only holds home turf on category keywords; questions like “which is best” and “what options exist” belong to portal accounts and videos; district-level keywords are dominated by recruitment sites. Plus five corresponding action items.
